{"id":6776,"date":"2017-02-01T22:44:59","date_gmt":"2017-02-01T22:44:59","guid":{"rendered":"https:\/\/blog.accurants.com\/2017\/02\/01\/increase-brand-awareness\/"},"modified":"2024-10-20T08:00:53","modified_gmt":"2024-10-20T08:00:53","slug":"increase-brand-awareness","status":"publish","type":"post","link":"https:\/\/accurants.com\/blog\/2017\/02\/01\/increase-brand-awareness\/","title":{"rendered":"5 Ways To Increase Brand Awareness"},"content":{"rendered":"

You could be selling the best product in the world, nobody will buy it if they don\u2019t know about its existence.\u00a0 It should be your aim to be the leader in your industry and to have your brand name engraved into your client\u2019s minds.\u00a0 Make it your goal to become the new Microsoft, Coca Cola or Facebook in your field by increasing brand awareness.\u00a0 We\u2019ve listed the 5 best ways to help you do this. <\/em><\/p>\n

\u00a0<\/em>1. Referral programs<\/strong><\/p>\n

Having customers refer their friends to your product or service is a very effective way to grow a loyal customer base.\u00a0 Research has shown that recommendations from friends have more credibility<\/a> than any other method of advertising.\u00a0 By rewarding anyone that refers a friend, you let customers do the marketing for you.<\/p>\n

A great example of the referral technique is the program launched by Airbnb<\/a> in 2011.\u00a0 The idea of the program was to have people who have already used the site, explain to their friends how the service works.<\/p>\n

Having a friend tell you in person about his experience of renting a room on Airbnb, will resonate a lot better than seeing a commercial ad.\u00a0 Referred customers are also much more likely to be loyal to the brand and refer others.<\/p>\n

\u00a02. Guest writing<\/strong><\/p>\n

Guest writing on high-traffic websites can raise brand awareness in a number of ways.\u00a0 By showing that you\u2019re the expert on a certain topic, you will imprint your brand\u2019s name into the reader\u2019s minds.\u00a0 However, you need to be selective about the sites you\u2019re guest writing on.\u00a0 You\u2019ll want to focus mainly on high quality authoritative sites attracting readers who fit your client profile.<\/p>\n

The content that you\u2019re writing should be fresh and offer something of value to the readers.\u00a0 Don\u2019t just copy what competitors are writing about but \u2018wow\u2019 the audience by showing them your professionalism and expertise in a unique way.\u00a0 Guest writing is a great way to gain customer trust and it doesn\u2019t have to take you a lot of time to do it.<\/p>\n

\u00a0<\/strong>3. The internet<\/strong><\/p>\n

The quickest and easiest way to reach new people is through the internet.\u00a0 Make sure that your website looks great and that it explains exactly how your product or service can\u00a0solve your customer\\’s problems. Work on your website\u2019s SEO rating<\/a> or hire a company to do it for you.\u00a0 Make profiles on social media that link back to your site so that customers have the ability to share it with their friends.<\/p>\n

You can use the internet to reach out to large groups of customers at once but you can also connect with them on a personal level.\u00a0 Twitter chat<\/a> is a great way of having personal conversations in which you can react directly to questions and remarks.<\/p>\n

Write useful articles that show your expertise to potential clients and take the time to respond to questions and comments.\u00a0 This creates a strong connection with your audience and keeps them engaged with your product.<\/p>\n

\u00a04. Events<\/strong><\/p>\n

By sponsoring or even hosting an event, you\u2019re connecting your brand with a positive feeling.\u00a0 It gives you the opportunity to interact with visitors that you might not be able to reach otherwise and to showcase your product.<\/p>\n

The event that you\u2019re going to sponsor should match with your brand\u2019s image and have a similar target audience.\u00a0 A local charity event that\u2019s held in your area is a great way to show that you feel connected with your community.\u00a0 Not only will it put your product in the spotlight, you\u2019ll also get to expand your network and form relationships that can be fruitful later on.<\/p>\n

Hosting an event doesn\u2019t require a large budget.\u00a0 By teaming up with another company in your field, you can split the costs and divide responsibilities.\u00a0 You can also choose to attend events hosted by others, for the networking opportunities.\u00a0 With the help of internet you can host podcasts or webinars at relatively low costs. It can help your company tremendously to become established as the expert in your field.<\/p>\n

\u00a05. Video showcasing<\/strong><\/p>\n

Not that long ago, producing a video that showcases a product would be a very pricy endeavor.\u00a0 Not to mention the costs included to have it broadcasted on regional or national television stations.\u00a0 The amount of video editing tools available today, have changed this completely.\u00a0 It doesn\u2019t cost you anything to have your videos hosted on the world\u2019s biggest and fastest video hosting site that is Youtube<\/a>.<\/p>\n

By creating videos that are fun or interesting to watch, you\u2019ll create curiosity for your products without forcing anything onto the viewers.\u00a0 A great example of this is the funny BIC advertisement video<\/a> in which a person is used as a device to play a game of curling with.\u00a0 Creativity pays off and it will definitely help to make you stand out from the competition, here\u00a0is another great example\u00a0the \u00a0Dollar Shave Club\u00a0video<\/a> that helped them to tremendously increase their brand awareness.
\n<\/strong><\/p>\n

When all these tips for brand awareness start to produce, your business will need tools to handle the growth, that is where our complete small business management software suite accurants comes to play.\u00a0 With accurants you can run your entire business from anywhere, anytime and any device.\u00a0 To find out more about our services,\u00a0register to try accurants for free<\/span><\/span><\/a> online.<\/p>\n

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You could be selling the best product in the world, nobody will buy it if they don\u2019t know about its existence.\u00a0 It should be your aim to be the leader in your industry and to have your brand name engraved into your client\u2019s minds.\u00a0 Make it your goal to become the new Microsoft, Coca Cola […]<\/p>\n","protected":false},"author":1,"featured_media":6839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8],"tags":[28,30,74,146],"class_list":["post-6776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-brand-awareness","tag-business-growth","tag-increase-brand-awareness","tag-video-marketing","entry","has-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"\/wp-content\/uploads\/sites\/2\/2017\/02\/Increase-Brand-Awareness.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/accurants.com\/blog\/wp-json\/wp\/v2\/posts\/6776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accurants.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accurants.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accurants.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accurants.com\/blog\/wp-json\/wp\/v2\/comments?post=6776"}],"version-history":[{"count":1,"href":"https:\/\/accurants.com\/blog\/wp-json\/wp\/v2\/posts\/6776\/revisions"}],"predecessor-version":[{"id":7619,"href":"https:\/\/accurants.com\/blog\/wp-json\/wp\/v2\/posts\/6776\/revisions\/7619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accurants.com\/blog\/wp-json\/wp\/v2\/media\/6839"}],"wp:attachment":[{"href":"https:\/\/accurants.com\/blog\/wp-json\/wp\/v2\/media?parent=6776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accurants.com\/blog\/wp-json\/wp\/v2\/categories?post=6776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accurants.com\/blog\/wp-json\/wp\/v2\/tags?post=6776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}